Free Resources

The Library

Everything we share with the agents we coach.

Practical tools. Honest frameworks. The checklists, audits, and guides the Market Center uses with real clients — free to download when you need them.

Featured · Free download

A 14-point framework the agents we coach use to decide whether a brokerage move is actually worth it — without burning bridges, dropping leads, or letting anyone at the office catch wind before you’re ready.

PDF 10 pages ~12 min read For producing agents

We will never contact your current brokerage. Unsubscribe any time.

The full library

Tools and frameworks, organized by where you are.

Six resources live today or rolling out this quarter. Each one is the written-down version of a conversation the coaching team has been having with agents for years.

Available nowI
Evaluating a movePDF · 10 pages

The Confidential Agent Move Checklist: 14 Questions

The framework our coaching team uses with agents weighing a brokerage change — without the office finding out.

Get the download
Coming soonII
Business modelsWorksheet · 1 page

The Business Worth Owning Audit

A single-page worksheet that surfaces whether you own a business or a job. Used in quarterly planning with every coaching client.

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Coming soonIII
Becoming an agentPDF · 12 pages

The Portland Real Estate Career Starter Kit

Licensure steps, timeline, cost, and honest year-one income expectations for anyone considering real estate in Oregon.

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Coming soonIV
Newly licensedCoaching plan

The First 100 Days as a New Agent

A survival coaching plan built for newly licensed agents and the team leaders who hire them. Day-by-day structure, talk tracks, and benchmarks.

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Coming soonV
Business modelsPDF · 1 page

Four Business Models Every Agent Chooses Between

A one-page decision framework covering lead gen, money, budget, organizational, and economic models — and which one fits where you are.

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Coming soonVI
Evaluating a movePDF · 4 pages

What to Expect From a Confidential Call

A short companion PDF that walks through exactly what happens on a 30-minute confidential call — so there are no surprises.

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Questions we hear every week

Straight answers to what agents and the public ask.

Two groups — one for licensed agents exploring a change, one for the public thinking about the industry for the first time.

For agents

You have a license and you’re weighing a move, a coach, or a next step.

Is my inquiry with Keller Williams Portland Central confidential?
Yes. Every inquiry is private. We do not contact your current brokerage, we do not add you to a follow-up list without your permission, and we do not share your inquiry with anyone outside the immediate leadership team.
What is Keller Williams MAPS Coaching?
Keller Williams MAPS Coaching is Keller Williams’ official coaching program. Keller Williams MAPS coaches work with the top 1% of real estate agents in the industry on business planning, lead generation, conversion, team building, and personal leadership. Aaron Heard is an Executive MAPS Coach through Keller Williams MAPS Coaching.
What is the commission split at Keller Williams Portland Central?
Keller Williams operates on a cap-based commission split model. After the agent reaches their annual cap, the agent keeps 100% of their commission for the rest of the year. Specific cap amounts vary by market center and are discussed in a private consultation.
Does Keller Williams Portland Central coach newly licensed agents?
Yes. Keller Williams Portland Central offers training and mentorship for newly licensed agents, including structured onboarding programs, weekly training sessions, and peer accountability. New agents also have access to Keller Williams MAPS Coaching as they scale their business.
How quickly can I change brokerages without losing deals in flight?
In Oregon, a license transfer between brokerages is typically a two- to four-week process. Deals already under contract generally remain with the agent’s original brokerage through close, and new contracts begin at the new brokerage once the transfer is complete. We help agents plan the timing of a move so nothing falls through.

For the public considering the industry

You’re curious about a real estate career and want honest answers before you invest.

How do I become a real estate agent in Oregon?
To become a licensed real estate agent in Oregon, you must complete 150 hours of pre-license education, pass the Oregon real estate license exam, submit fingerprints for a background check, and affiliate with a licensed real estate brokerage. The full process typically takes three to six months.
What does a real estate license cost in Oregon?
Total costs typically range from $800 to $1,200. That covers pre-license education ($300 to $600 for the 150 required hours), the $75 license exam, $60 for fingerprinting and a background check, and approximately $300 for the license application and first-year fee.
How long does it take to get a real estate license in Oregon?
Most new agents complete the licensure process in three to six months. The 150-hour pre-license education can be completed in six to eight weeks online, followed by scheduling and passing the state exam, submitting fingerprints, and affiliating with a brokerage.
Is real estate a good career in Portland right now?
Real estate can be a strong career for the right person in any market. The agents who succeed in Portland are systems-driven, accountable, and surrounded by a peer group that raises their standards. Year-one income varies widely based on lead generation activity and training; agents in a structured coaching-led environment typically produce more consistently than those without one.

Prefer a conversation to a PDF?

30 minutes. Confidential. No sales pitch, no follow-up list — unless you ask for one. Every conversation goes directly through Aaron or someone on the Market Center leadership team.

Schedule a Confidential Call

Calendly integration pending — booking tool to be connected prior to launch.